About Me
👋 Hi, I’m Vitaly — a Shopify developer based in Kharkiv, Ukraine
🗓 I started my journey in the IT industry in 2013, initially working with enterprise platforms like Sitecore and Drupal. Later, I transitioned into WordPress development before discovering Shopify in 2016.
🛍 Since 2019, Shopify has been my core focus. I build scalable storefronts, develop custom functionality, optimize performance, and create solutions that help brands grow sustainably.
🏢 Throughout my career, I’ve worked with companies such as Nemetos, LittleRocket, Qarea, Zfort, 7Devs, and Autoenterprise — gaining experience in structured teams, international projects, and high-quality delivery standards.
🚀 After several years in agency and company environments, I chose to go independent. Freelancing allows me to work directly with founders and teams, move faster, and focus on long-term, meaningful partnerships.
💻 Beyond Shopify, I also work with Webflow and WordPress, and build custom Node.js scripts and data parsers for automation and integrations.
Experience
I’ve been working in the IT industry since 2013, with a strong focus on e-commerce and Shopify development since 2019. Over the years, I’ve helped brands build, optimize, and scale their online stores — from custom theme development to complex store architecture and integrations.
My work covers everything from advanced product page logic and cart customization to performance optimization, third-party app integrations, and technical SEO improvements. I focus not only on clean and maintainable code, but also on creating smooth shopping experiences that support conversion growth and long-term scalability.
I’ve collaborated with startups, growing DTC brands, and established e-commerce businesses. I believe strong development is not just about features — it’s about understanding business goals, simplifying complexity, and building solutions that continue to perform as the brand evolves.
I also stay up to date with the latest Shopify updates, ecosystem tools, and performance best practices, allowing me to recommend practical, revenue-focused improvements rather than unnecessary complexity.
Core Expertise
Custom themes, Liquid architecture, Shopify 2.0, advanced PDP logic, cart customization, app integrations and scalable storefront builds.
React & Next.js applications, performance-focused UI development, component architecture and modern frontend workflows.
Webflow development, WordPress customization and cross-platform storefront implementations.
Custom Node.js scripts, data parsers, API integrations, webhooks and third-party system connections.
Shopify performance optimization, technical SEO improvements, CRO-focused UX adjustments and revenue-driven enhancements.